Marketing AS Degree

Marketing concentration focuses on markets, strategic planning, customer satisfaction, products, pricing, promotion, and channels of distribution, providing students with practical skills to build brands and businesses efficiently and effectively. Students can use their new skills to work as contractors or as part of a larger enterprises or in small family businesses. Students will learn to identify valuable target markets, develop cost-effective promotion programs, and gain hands-on experience in developing marketing strategies and plans. Students will be able to quantify the effects of these marketing strategies and plans in business. They will also learn about other marketing tools that can be used in a variety of organizations and businesses.

Upon successful completion of the Marketing AS Degree, students will be able to: identify appropriate and valuable target markets, use a variety of promotions to build a business, research the effectiveness of their actions, and increase sales based on specific customer/client responses.

A marketing program was requested by our business advisory group to aid students in preparing for entry-level positions across our region. Marketing is a growing field and experts are in demand in our service area. The goal of this program is CTE toward employment preparation. This degree prepares students for careers in a marketing and promotions environment, sales, public relations, business communications, advertising, market research, and social media. The course content is current and offered in short-term, affordable completion pathways and is designed both for entry-level workforce and career advancement in marketing and Sales. The Marketing AS degree is designed for the student seeking a career in marketing upon completion of the Associate Degree. This degree/concentration may also be appropriate for students planning to transfer to a four-year institution other than a California State University. Students intending to transfer should consult with a counselor to make sure that their education plan is consistent with this objective

Upon successful completion of this program, learners will be able to:

• Create effective marketing plans appropriate for specific businesses or organizations.
• Evaluate the effectiveness and cost efficiency of marketing plans.
• Demonstrate the ability to convey an idea orally or in writing so that the intended audience understands the idea and includes the ability to conduct business research, analyze, and interpret the findings.
  
• Demonstrate the ability to work effectively as a member of a team.