Social Media

The Social Media Certificate aims to provide students with the training and skills to utilize Social Media tools to effectively market, promote, and inspire to action. Students will analyze and create social media campaigns for themselves, established brands, nonprofit organizations, and for causes pertaining to social justice.

15

1. Demonstrate techniques to amass followers and build excitement around a brand, personality, or movement.
   
2. Exhibit skills to be nimble social media marketers - of products, services, and themselves.
   
3. Use effective language and visuals to cater to short, social media attention spans.
   
4. Ensure that produced content is accessible to audiences of diverse backgrounds and with different needs.
   
5. Use social media tools to engage in social justice endeavors and inspire others to affect action and social change.
   

The goals of the program are to train students to work in the field of Social Media and for students to develop a portfolio of experience and tangible work they can use to help secure employment or continue on into further social media, social justice, public relations, communications, or marketing programs.

Students will be required to earn at least a C in all six required courses to earn the Certificate.

Students will learn social media tools and skill sets hands-on. Students will learn to use these skills to address diverse audiences inclusively and to demonstrate the latest social media techniques to prepare for the workforce and secure living-wage employment.

Course	Title	Units	Year/Semester (Y1 or S1)
FILM 114	The Social Media Influencer	3	S1
FILM 121	Audio Production	3	S1
FILM 122	Production I	3	S1
FILM 115	Social Media and the Brand	3	S2
FILM 116	Social Media and Social Justice	3	S2
FILM 234	Camera and Lighting	3	S2

Three of the required courses (FILM 121, 122, and 234) already existed at the college. The remaining three courses (FILM 114, 115, and 116) were created specifically for this program. The college’s Film Program possesses significant crossover skills (storytelling, audio/visual production, creative marketing) necessary for this certificate.

Citrus College Media Arts Pierce College Social Media Palomar College New Media Composting, Authoring, and Distribution California State University, Dominguez Hills Certificate in Social Media Strategies and Content Marketing California State University, Long Beach Public Relations (BA) University of California, Los Angeles (UCLA) Certificate in Marketing with Concentration in Digital Marketing (UCLA Extension) University of Southern California (USC) Communication (BA) Public Relations (BA) Digital Social Media (MS) University of California, Irvine Certificate in Digital Marketing and Communication California State University, Fullerton Certificate in Digital Marketing California State University, Northridge Marketing (BS)

15

N/A