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Submitter's Information
Monica Fiscalini
Curriculum Resource Specialist
South Central Coast
Cuesta College
CTE Dean
John Cascamo
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Program Details
Digital Commerce Concentration CoA
New Program
E-Commerce (business emphasis) (050970)
08/15/22
The digital commerce certificate provides students with a solid foundation for entry-level internet marketing positions in agencies, businesses, and in doing freelance work. The courses cover strategies such as internet business models ,digital commerce transactions, product fulfillment, as well as hands-on experience setting up and marketing a prototype online business. The certificate is also a complement to other areas of study where students create their own content, such as photography, ceramics, music production, podcasts, and other artistic or commercial pursuits.
Students who intend to pursue a Business degree at a four-year institution will need to follow the courses required for the Business Administration transfer degree.
Program Outcomes
- Describe the major trends in digital commerce today and explore future trends.
- Prepare and demonstrate an integrated social media marketing campaign, including personal branding, blogs, videos, email campaigns, affiliate marketing, Search Engine Optimization and Search Engine Marketing.
- Create an online community, including affiliate marketing, upsell, cross-sell, and venture partner opportunities; create customer relationships and strategies for retaining those customers for life.
- Analyze the target market, competitors' offerings to that target market, and types of products that will create a competitive advantage.
- Develop a prototype online business, and conduct testing to debug the prototype site.
Enrollment: 15,Completers: 6, Average across e-commerce CS from 2015-2021
Program Proposal Attributes
- Certificate of Achievement: 16 or greater semester (or 24 or greater quarter) units (C)
Workforce preparation
Course Units and Hours
17
n/a
n/a
Course Report
BUS 230 INTRODUCTION TO DIGITAL COMMERCE 3
BUS 231 SOCIAL MEDIA MARKETING 3
BUS 232 DIGITAL COMMERCE: CONTENT ANDSERVICES 3
or
BUS 233 DIGITAL COMMERCE: PHYSICALPRODUCTS 3
BUS 234 DIGITAL COMMERCE: ENTREPRENEURSHIP 4
ACCT 251 ELEMENTS OF ACCOUNTING FOR BUSINESSINCLUDING AGRICULTURAL BUSINESS 4
or
ACCT 201A FINANCIAL ACCOUNTING 4
Total Units 17
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
BUS 230 | INTRODUCTION TO DIGITAL COMMERCE | 3 | S1 |
BUS 231 | SOCIAL MEDIA MARKETING | 3 | S1 |
ACCT 251 or ACCT 201A | ELEMENTS OF ACCOUNTING FOR BUSINESS INCLUDING AGRICULTURAL BUSINESS or FINANCIAL ACCOUNTING | 4 | S1 |
BUS 232 or BUS 233 | DIGITAL COMMERCE: CONTENT AND SERVICES or DIGITAL COMMERCE: PHYSICAL PRODUCTS | 3 | S2 |
BUS 234 | DIGITAL COMMERCE: ENTREPRENEURSHIP | 4 | S2 |
Supporting Documents
South Central Coast Regional Questions
Submission Details
02/16/22 - 10:52 AM
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