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Submitter's Information

Name

Steven Deeley

Title

Business Professor

Region

Orange County

College

Santiago Canyon College

CTE Dean

CTE Dean's Name

Denise Foley

CTE Dean's Email

Log in to view CTE Dean's Email.

Program Details

Program Title

Social Media, AS

Submission Type

New Program

TOPs Code

Mass Communications (061000)

Projected Start Date

08/01/24

Catalog Description

The Associates of Science in Social Media provides students with a comprehensive business education in social media. Completing the requirements enables students to pursue a baccalaureate degree and prepare for a career in social media.

Enrollment Completer Projections

20

Program Proposal Attributes

Program Award Type(s) (Check all that apply)
  • A.S. Degree (S)
Program Goal

Completing the requirements enables students to pursue a baccalaureate degree and prepare for a career in social media.

Course Units and Hours

Total Certificate Units (Minimum and Maximum)

n/a

Units for Degree Major or Area of Emphasis (Minimum and Maximum)

24-24.5

Total Units for Degree (Minimum and Maximum)

60

Course Report

Program Requirements Narrative

Most of the courses required for the Social Media, AS already exist at Santiago Canyon College. The degree is interdisciplinary and exposes students to many different academic disciplines. The Social Media, AS is listed under Marketing.

Program Requirements
CourseTitleUnitsYear/Semester
(Y1 or S1)
MKTG 113Principles of Marketing3.0Y1
MKTG 150Intro to Social Media3.0Y1
MKTG 151Social Media Marketing3.0Y2
ART 149Digital Photography3.0Y2
COMM 190Communication and New Media3.0Y2
BUS 222Business Writing3.0Y1
MATH 219 Statistics and Probability4.0Y2
One of the following:


ANTHRO 100Intro to Cultural Anthropology3.0Y1
COMM 120Intercultural Communication3.0Y1
SOC 100Intro to Sociology3.0Y1
PSYCH 240Intro to Social Psychology3.0Y1

Supporting Documents

Orange County Regional Questions

District

Rancho Santiago CCD

College

Santiago Canyon College

CRLC Member

Elizabeth Arteaga

Email

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Phone

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Reason for program recommendation request

New Program

Place of program in college's curriculum/similar program
Marketing
List similar programs at other colleges in the Orange County Region
Social Media Strategist, CA - Orange Coast College
Annual Enrollment projects (non-duplicative)
25
Priority Sector

Communications

Submission Details

Published at

03/21/24 - 10:54 AM

Status

Recommended

Return to Drafts

Please list the reason(s) for returning "Social Media, AS". to Steven Deeley's drafts. This message will be sent to deeley_steven@sccollege.edu

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