Advertising

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy.

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1. The program prepares students for entry-level positions related to advertising across industry sectors.  

This certificate program requires completion of the required courses listed below with a  grade of “C” or better in all program-required courses. Grade notations of "Credit" or "Pass" will be accepted as equivalent to a "C".  At least 3 units in an advanced course from the certificate must be completed at OCC; substitutions for the require classes will be made at the department’s discretion.  

Course	Title	Units	Year/Semester (Y1 or S1)
ART A120/A120H or DMAD A182	Beginning Drawing Graphic Design	3	Y1
CMST A180 or FILM A150	Introduction to Mass Communications History of Radio & Television	3	Y1
MKTG A130	Principles of Advertising	3	Y1
	Total	9.0

This is one of several low-unit certificates providing focused, specialized knowledge and skills in Business.

Santiago Canyon and Santa Monica colleges have programs in this TOP code.

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