The Marketing Certificate of Achievement provides students with practical skills to build brands and businesses efficiently and effectively. Students can use their new skills to work as contractors or as part of a larger enterprise or in small family businesses. Students will learn to identify valuable target markets, develop cost-effective promotion programs, and gain hands-on experience in developing marketing strategies and plans. Students will be able to quantify the effects of these marketing strategies and plans in business. They will also learn about other marketing tools that can be used in a variety of organizations and businesses.
Upon successful completion of the Marketing Certificate of Achievement, students should be able to: identify appropriate and valuable target markets, use a variety of promotions to build a business, research the effectiveness of their actions, and increase sales based on specific customer/client responses.
A marketing program was requested by our business advisory group to aid students in preparing for entry-level positions across our region. Marketing is a growing field and experts are in demand in our service area. The goal of this program is CTE toward employment preparation. This certificate prepares students for careers in a marketing and promotions environment, sales, public relations, business communications, advertising, market research, and social media. The course content is current and offered in short-term, affordable completion pathways and is designed both for entry-level workforce and career advancement in Marketing and Sales.
Upon successful completion of this program, learners will be able to:
|Course||Title||Units|| Year/Semester |
(Y1 or S1)
|BUMA 27||Marketing Principles||3||Yr 1, fall or spring, first semester|
|BUMA 121||Advertising and Promotions||3||Yr 1, spring|
|BUMA 26||Social Media Marketing||3||Yr 1, spring|
|BUMA 125||Marketing Research||3||Yr 1, fall|
|Electives||One course from those below|
|BUMA 032||Human Relations in the Workplace||3||Yr 1, spring|
|BUMA 010||Introduction to Business||3||Yr 1 fall or spring|
|BUMA 001||Principles of Management||3||Yr 1 fall or spring|
|BUMA 094||Business Communication||3||Yr 1 fall or spring|