This multi-level certificate program is designed to prepare students for careers in the GraphicDesign field of Communication Art. In this Level II - Marketing emphasis, students are given the creative, design, technology, business, and marketing skills necessary to design, develop, and execute successful advertising, marketing, and branding strategies. The production software reflects industry standards and course content is driven by industry needs.
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The goal of the Graphic Design Level 2 – Marketing Certificate is to provide students with graphic design and marketing skills to compete for employment in related, entry-level positions. Such employment opportunities include working in a small business, graphic design studio, print shop, advertising agency, web development studio, or as a freelancer.
The prerequisite Graphic Design Level 1 Certificate, provides fundamental graphic design skills. These skills include two-dimensional design, research, ideation, messaging, digital camera usage, image editing, vector graphics, and typography.
This Level 2 Certificate enables students to advance and focus Level 1 skills on graphic design and marketing. This includes designing commercial art and assisting in developing marketing strategy.
Completing the Graphic Design Level 2 - Generalist certificate requires students to first complete the Graphic Design Level 1 Certificate. The Graphic Design Level 1 Certificate includes the following courses:
Course | Title | Units |
---|---|---|
ARTD 20 | Design: Two-Dimensional | 3 |
PHOT 58 | Photography & Video Social Media Marketing | 3 |
ARTC 100 | Fundamentals of Graphic Design | 3 |
ARTC 120 | Print Design and Advertising | 3 |
ARTC 140 | Vector Design and Illustration | 3 |
ARTC 160 | Typography | 3 |
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
ARTC 200 | Web Design | 3 | S1 |
BUSM 20 | Principles of Business | 3 | S1 |
BUSS 36 | Principles of Marketing | 3 | S1 |
ARTC 210 | Corporate Identity and Branding | 3 | S2 |
ARTC 290 | Portfolio | 3 | S2 |
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