The program requires four 3 unit classes. There are no prerequisites for any of the classes. The program provides students practical knowledge of digital marketing channels and how they relate to the customer experience. Students use a range of tools and resources to gain a proficiency in digital marketing campaign development, analytics and reporting, content creation, and strategy for a variety of industries and platforms. Students learn practical digital marketing and customer relationship management (CRM) applications to develop hands-on digital marketing skills critical for immediate employment.
This is a new program as recommended by the Business Department Advisory Board. The program objective is to prepare students for careers in digital marketing industry, such as digital marketing manager, content manager and strategist, search engine marketing specialist, email marketing specialist and digital marketing analyst.
The certificate program requires courses in Marketing. Our program is unique by offering a hands-on digital marketing applications course (BUS 34 B); an in-depth 3 unit digital marketing analytics course (BUS 34C); and a customer relationship management course (BUS 35), in addition to a general introductory digital marketing course (BUS 34A). The content differentiation of customer experience and analytics of our program will prevent the program from negatively impacting any other similar programs in the region.
(Y1 or S1)
|BUS 34A||Introduction to Digital Marketing||3||Y1|
|BUS 34B||Digital Marketing Applications||3||Y1|
|BUS 34C||Digital Marketing Analytics||3||Y1|
|BUS 35||Customer Relationship Management||3||Y1|