The Marketing Certificate program is designed to prepare students for careers in today's marketing field. New career opportunities in marketing will be highlighted throughout the program. The courses include the latest concepts, techniques and technology used to successfully develop, price, promote and distribute products and services in a global economy. The program provides students with cutting-edge applicable marketing skills for New Media Marketing opportunities.
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Upon successful completion of this program, students will be able to:
Perform the practical skills needed to work with businesses that have marketing functions.
Analyze given products or services for marketing decisions.
Describe marketing distribution channels.
Make pricing decisions based on market research.
Create marketing plans for product promotion and advertising.
This program is built into our existing Marketing discipline and all courses are already offered.
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
MKTG-113 | Principles of Marketing | 3 | S1 |
BUS-222 | Business Writing | 3 | S1 |
BUS-100 or ENTR-100 | Fundamentals of Business Or Introduction to Entrepreneurship | 3 | S1 |
MKTG-116 MKTG-128 MKTG-129 ENTR-105 | Global Marketing Advertising and Distribution Sales, Negotiation and Consumer Behavior Social Media, Bootstrapping and Market Validation | 3 3 3 3 | S2 |
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