The Fashion Media Certificate of Completion is designed to prepare students for employment in the retail, wholesale, and marketing sectors of the fashion industry. Career opportunities for students completing this program of study include, but are not limited to: fashion social media managers, fashion advertising and promotions managers, fashion marketing managers, fashion public relations specialists. By fulfilling the program requirements, students will have the necessary knowledge and skills in fashion promotion and marketing, fashion eCommerce, digital marketing and media, and fashion media entrepreneurship.
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Upon completion of the Fashion Media Certificate of Completion, students are able to develop operational and promotional activities using various media platforms to launch and sell brands and / or private labels for a fashion business. Social Media has become a required medium for brand and business promotion. A media presence is required for all levels of the fashion industry from producers of raw materials to manufacturing and retailing, as well as direct-to-consumer. This certificate supports all functions of the fashion merchandising industry.
The Design and Media Arts Department at LATTC is creating the Fashion Media Certificate of Completion requiring 19 units to respond to the demands of an evolving industry and students who want to develop a specified skill set in a shorter time. Current demographic and psychographic trends of our students indicate that they value obtaining their education goals in skill-specific modules over two to three semesters in order to quickly advance into the work force. Many of our students must work while taking classes, and the stackable certificate approach allows them to complete academic goals in an efficient manner that results in accomplishment and advancement while maintaining their full-time jobs and life obligations. The certificate was developed with input from faculty and advisors within the fashion industry. The program has been approved by the LATTC Curriculum Committee, the Academic Senate, and a fashion merchandising industry advisory committee that consisted of industry representatives from the retail and wholesale sectors. The advisory committee voted unanimously to support this certificate. An Associate in Science Degree can be earned by taking 38 units of fashion merchandising major courses and 22 units of general education academic courses.
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
FASHMER 035 | Fashion Promotion | 3 | S1 |
FASHDSN 147 | Fashion Show Production | 2 | S1 |
DIGMD 100 | Introduction to Digital Media | 3 | S1 |
DIGMD 101 | Fundamentals of Digital Media | 3 | S1 |
FASHMER 001 Or DIGMD 104 | Entrepreneurial Fashion Or Digital Media Entrepreneurship | 3 | S2 |
VISCOM 129 OR FASHDSN 244 OR FASHDSN 270 | Digital Photo Manipulation Photoshop for Fashion Design Illustrator for Fashion Design | 2 | S2 |
FASHMER 045 | Fashion eCommerce | 3 | S2 |
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