Additional Information
Indeed.com lists 287 jobs in the San Francisco Bay area for ‘Social Media Coordinator.’ Of these, 44 are new and 102 are listed as entry level. Searching, ‘Social Media Specialist’ shows 259 jobs with 63 new and 68 entry level. The companies are large, such as Go Daddy and Google. Neither of which requires a 4 year degree. Other companies are small, such as the Family Caregiver Alliance. Searching ‘Social Media Intern’ reveals 212 jobs, 127 of which are new. Rustic Pathways requires some college work with focus on journalism or similar. Destination Hotels and Resorts is looking for a Broadcasting/Media student who is organized and has excellent written and verbal skills.
Another aspect of this certificate that does not come out in this application is the social justice/journalism aspect of the Convergent Media Production certificate. Our courses cover media, design and also Mass Media and Gender, Mass Media and Race, plus several journalism courses. Students can take this skill set and put it to positive use in the world. It is a thoughtful, deep curriculum.
List of similar programs at other colleges in the service area which may be impacted, including the name of the college, the name of the program that may be impacted, the name of the person the submitter contacted and the outcome of that contact.
This is a nascent field which incorporates skills from several disciplines, (hence the name ‘Convergent’). Consequently, most courses are boot camp style. An Introduction to Social Media Strategy is offered in San Francisco by the General Assembly. There are online certificates offered: one example is a 10 week part-time or 1 week full-time Social Media Manager course. The cost is $3,950. This only focuses on the social media aspect of the career which is just part of the skillset. A true content manager understands cultural norms, is an excellent writer and can produce compelling audio and video. Cal State East Bay offers a six-course certificate in Social Media Marketing. It focuses on public relations and reputation management. Our curriculum focuses on design, content creation as well as managing social media sites. These sites come and go. The skill set of cultural understanding, writing, design, and media production will translate across time.
Checking the catalog for all nearby community colleges revealed no similar certificate. I checked Skyline, Foothill, College of Marin, Chabot, Diablo Valley College, and Laney.