Prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. Fulfills a portion of the Associate of Science degree in Business with a major concentration in Marketing.
Enrollment completer projections show 35 students annually with a 2-5% expected growth per year.
In 2017, there were nearly 29,200 marketing jobs in the Inland Empire/Desert. This occupational group is projecting to increase employment by 9% over the next five years. Employers in the region will need to hire nearly 17,000 workers over the next five years to backfill jobs that workers are permanently vacating (includes retirements). Appendix A, Table 1 shows the projected job growth, wages, education, training, and work experience required for each of the occupations in this group.
(Y1 or S1)
|BUS-10/10H||Introduction to Business||3||S1|
|Techniques of Selling|
Students should start with BUS-10, MKT-20 and MKT-40 in their first semester. The second semester should include MKT42 and MKT41/BUS43
Diann Thursby · 05/13/19
Received regional recommendation at 5-13-2019 IEDRC Deans Meeting.