The Sales and Marketing Certificate program is designed for students who are interested in obtaining the skills that will allow them to become a member of a sales and/or marketing team or use what they learn to support their own small/entrepreneurial businesses. From personal branding and sales to data-driven digital marketing to social media to ethnic marketing, all courses are rich with examples, timely discussions and projects to help apply the learning to real-world challenges and opportunities. This deep dive into sales and marketing will prepare students to hit the ground running with skills they need to be successful.
The Sales and Marketing Management Program is projected to serve approximately 120-150 student annually.
The Sales and Marketing Management Program goals include preparing individuals for career opportunities in the following areas: Sales and Marketing Coordinator, Sales and Marketing Assistant, Sales and Marketing Representative, Marketing Coordinator, Marketing Specialist, Promotions Manager, PR Coordinator, Ad Sales and Project Coordinator.
Program Learning Outcomes: Upon Completion of Certificate requirements, students will be able to:Critical Thinking: Develop critical thinking and analytical skills for decision making and problem solving. Business Law: Understand how the law and the legal environment relate to business operations, including ethical implications.Intro to Business Information Systems: Utilize multimedia and software applications to enhance business decision-making process.Business Communications: Create effective oral and written business communications utilizing modern communication technologies.
The Sales and Marketing Management Program requires students to complete the following courses:
BUS. 180 Principles of Marketing
BUS. 193 Digital Marketing
BUS. 188 Consumer Behavior and Interpreting Marketing Dynamics
BUS. 189 Sales and Self Promotion: Fundamentals of Personal Selling
BUS. 192 Ethnic and Multicultural Marketing
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
BUS. 180 | Principles of Marketing | 3 | S1 Program will also be offered in 6/8 week accelerated course experiences packaged for short-term training programming as part of our response to the COVID-19 Pandemic |
BUS. 188 | Consumer Behavior and Interpreting Marketing Dynamics | 3 | S1 Program will also be offered in 6/8 week accelerated course experiences packaged for short-term training programming as part of our response to the COVID-19 Pandemic |
BUS. 189 | Sales and Self Promotion: Fundamentals of Personal Selling | 3 | S1 Program will also be offered in 6/8 week accelerated course experiences packaged for short-term training programming as part of our response to the COVID-19 Pandemic |
BUS. 192 | Ethnic and Multicultural Marketing | 3 | S2 Program will also be offered in 6/8 week accelerated course experiences packaged for short-term training programming as part of our response to the COVID-19 Pandemic |
BUS. 193 | Digital Marketing | 3 | S2 Program will also be offered in 6/8 week accelerated course experiences packaged for short-term training programming as part of our response to the COVID-19 Pandemic |
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