Professional training in using innovativemarketing techniques and strategies to promote a business with a focus on socialmedia applications. Topics include social media marketing, branding, promotion,advertising, analytics, and reporting. how to improve the quality andeffectiveness of your social media presence. Learn proactive techniques inhandling reviewer comments. Live stream videos on social media including fromdrones. Hands-on instruction in social media apps including LinkedIn, Facebook,Instagram, Twitter, YouTube, Yelp, Google, Pinterest, and Snapchat.
25
The Digital Marketing Specialist plays a key role in the online growth of a business by creating, collaborating, implementing, optimizing, and reporting on marketing strategies using current technology for social media and digital marketing.
Professional training in using innovative marketing techniques and strategies to promote a business with a focus on social media applications. Topics include social media marketing, branding, promotion, advertising, analytics, and reporting. how to improve the quality and effectiveness of your social media presence. Learn proactive techniques in handling reviewer comments. Live stream videos on social media including from drones. Hands-on instruction in social media apps including LinkedIn, Facebook, Instagram, Twitter, YouTube, Yelp, Google, Pinterest, and Snapchat.
Upon completion of this program, students will be able to:
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
MKTG 113 | Principles of Marketing | 3 | S1 |
MKTG 123 | Marketing & Technology Trends | 1 | S1 |
MKTG 130 or ENTR 130 | Business Writing for Social Media | 1 | S1 |
BA 164 | Adobe Photoshop | 3 | S1 |
BA 170 | Adobe InDesign | 3 | S1 |
BA 153 | Social Media Apps for Employment & Business | 2 | S1 |
BA 154 | Search Engine Optimization and Web Statistics Apps for Business | 2 | S1 |
Select 2 Electives: | |||
MKTG 128 | Advertising & Distribution | 3 | S1 |
MKTG 129 | Sales Negotiations & Consumer Behavior | 3 | S1 |
BUS 222 | Business Writing | 3 | S1 |
BA 163 | Adobe Acrobat | 3 | S1 |
BA 155 | WordPress | 2 | S1 |
BA 171 | Adobe Premiere Pro | 3 | S1 |
BA 172 | Adobe After Effects | 3 | S1 |
BA 166 | Adobe Illustrator | 3 | S1 |
BA 169 | Adobe Dreamweaver | 3 | S1 |
BA 158 | Introduction to Drones | 1.5 | S1 |
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