Prepares individuals in the main areas of marketing: marketing management, digital marketing, advertising, retail management, and sales. Fulfills all marketing courses required in Associates of Science Business Administration Marketing Concentration.
Program Learning Outcomes
40 students every year as a cohort who take the program, some continue to Business Administration Marketing Concentration.
Upon successful completion of this program, students should be able to:
Prepares individuals in the main areas of marketing: marketing management, digital marketing, advertising, retail management, and sales. Fulfills all marketing courses required in Associates of Science Business Administration Marketing Concentration.
Program Learning Outcomes
Required Courses: 15 .units
Course | Title | Units | Sequencing |
---|---|---|---|
BUS-10 | Introduction to Business | 3 | Term 1 |
MKT-20 | Principle of Marketing | 3 | Term 1 |
MKT-40 | Advertising | 3 | Term 2 |
MKT-41 or MKT-42 | Techniques of Selling OR Retail Management | 3 | Term 2 |
MKT-43 | Digital Marketing | 3 | Term 2 |
Diann Thursby · 05/10/21
Received regional recommendation at 5-10-2021 IEDRC Deans Meeting.