The Marketing Certificate prepares students for entry level marketing positions. The program is designed so students will obtain a working knowledge of the marketing mix concepts of product, price, promotion and distribution in both domestic and international marketplaces. This certificate prepares students for marketing training positions that require a working knowledge of marketing principles.
Annual completer numbers are expected to be 30 students combined between the Certificate of Achievement and the A.S. Degree based on market need.
Completion of this program will provide students with the theoretical and practical knowledge to pursue employment in a number of marketing fields.
Employment for the marketing occupational group is expected to increase by 9% between 2017 and 2022 in the Inland Empire/Desert Region. Nearly 17,000 job openings will be available over that timeframe.
The entry-level wage for each occupation in the middle-skill and above middle-skill categories are above the MIT Living Wage estimate of $12.30 per hour for a single adult.
In order to attain the Marketing Certificate of Achievement, there are 4 required core classes and 2 required elective courses. The four core classes are BUSMKT 40, BUSMKT 13, BUSMKT 55, and BUSMKT 405. Students must take two elective courses from a selection of ten available (list available upon request). The program is designed to be completed in two semesters.
(Y1 or S1)
|BUSMKT 40||Marketing Principles||3||S1|
|BUSMKT 13||Professional Selling||3||S1|
|BUSMKT 405||International Marketing||3||S2|
Marketing Elective -- 3 S2
Diann Thursby · 02/08/21
Received regional recommendation at 2-8-2021 IEDRC Deans Meeting.