The Floral and Special Events Coordinator curriculum is designed to train floral design students to execute all details necessary to create a variety of events, such as seminars, conferences, trade shows, executive retreats, incentive programs, golf events, conventions, weddings, and other special occasions with an emphasis on floral decorations. Topics such as conducting a consultation and developing a client proposal and contracts specific to the floral industry and the financial aspects of floral events will also be covered.
The course of study includes instruction in the following: beginning, intermediate and advanced floral design, flower shop procedures, “hands-on” floral work experience, flower shop management, merchandising, marketing, basic business arithmetic, and record keeping and event planning.
Historically, our courses in this discipline have enrollments of 15-30 in each section. Expected completion is 10-15 students per year.
The purposes of this Certificate are to prepare completers for employment in buying flowers, the art of arranging and selling them to the public and operating a Floral Event Business.
Upon completion of this program, students will be able to:
The curriculum is designed to give students thorough, well-balanced training in the buying and selling of floral products, the art of creating floral arrangements and the operation of a floral event enterprise. Students are to completed 33.5 units.
|Course||Units||Sequence (year, sem)|
|R F 80A - Flower Shop Procedures and Basic Designs||5.00||Y1, S1|
|MRKT 180 Social Media Marketing||3.00||YI, S1|
|CAHS - 208 - Intro to Event and Meet Planning||4.00||Y1, S2|
|R F 80B - Intermediate Floral Design||5.00||Y1, S2|
|*R F 81A - Fall and Winter Flower and Foliage Identification/Culture and Care||2.00||Y1, S1|
|*R F 81B - Spring and Summer Flower and Foliage Identification/Culture and Care||2.00||Y1, S2|
|Year One Total:||19.00|
|R F 84 - Flower Shop Operations||3.00||Y2, S1|
|R F 88 - Designs in Floristry||2.50||Y2, S1|
|R F 98 - Retail Floristry Work Experience||3.00||Y2, S1|
|R F 98 - Retail Floristry Work Experience||3.00||Y2, S2|
|ENTR - 101 Introduction to Entrepreneurship||3.00||Y2, S2|
|Year Two Total:||14.50|