Digital Media and Marketing Certificate of Achievement

Digital Media and Marketing Certificate of Achievement (12 units): The purpose of this certificate is to equip individuals from the broader business community with fundamental skills in visual communication, such as creating and editing newsletters, advertisements, technical illustrations, photographs, web sites, and videos. Participants will also acquire skills in social media marketing. Those who work in business office technology, real estate, sales, marketing, administration, education, science, engineering, healthcare, small business, and other industries will benefit from these skills as they communicate with customers, management, investors, colleagues, students, patients, and the general public. 

Complete each course to be applied toward the certificate with a “C” or better.

AY2018-2019 census day enrollments for 7 online sections of DMA C102, DMA C107, DMA C111, DMA C131,and DMA C201 were 179 with an average of 26 students per section. We project that the new student population that this certificate attracts will bring annual enrollment in these courses to 280 or more.

Projected Annual Completers: 20

The purpose of this certificate is to equip individuals from the broader business community with fundamental skills in visual communication, such as creating and editing newsletters, advertisements, technical illustrations, photographs, websites, and videos. Labor market data, California Community College Chancellor's Office data, and our local advisory committee indicates that there is a need for equipping middle skill workers and business owners across industries with digital media skills for the purpose of marketing and communications with customers, colleagues, and stakeholders. As an online program, this certificate will meet this need in our service area and in California.

Program Learning Outcomes

• Upon successful completion of the program, the student will be able to:
• Evaluate the suitability of an e-commerce revenue model for a specific application.
• Evaluate the suitability of different forms of digital marketing for a specific application.
• Apply software skills in the creation and modification of digital media.
• Apply design principles and/or specification standards to the creation of digital media content.
  

Complete each course to be applied toward the certificate with a “C” or better.

DMA C201 E-Commerce and Social Media Marketing

Advisory: ENGL C070

36 hours lecture/54 hours laboratory. This course provides students with a foundation in electronic commerce and social media marketing. Topics include e-commerce web site hosting, revenue models, payment systems, web site accessibility, search engine optimization, digital advertisements, social media platforms, email marketing, and security and privacy. Students also develop a business plan and a social media marketing plan, and they create a functioning e-commerce website.

Complete three of the following courses:

DMA C107 Computer Illustration and Design

Advisory: BSOT C075, ENGL C101

36 hours lecture/54 hours laboratory. This course enables students to develop computer illustration and graphic design skills through visual design exercises and projects, including logos, technical and creative illustrations, package designs, and brochures. Students learn principles of page layout and typography. Students also develop proficiency through the intermediate levels in the use Adobe Illustrator and Adobe InDesign. No prior knowledge of the software is required.

DMA C131 Digital Video and Audio Production

Advisory: DMA C102, ENGL C101

36 hours lecture/54 hours laboratory. This course introduces digital video production techniques that are well-suited for web and social media publishing. Course topics include planning and scriptwriting, camera operation, sound recording, lighting, camera direction, non-linear editing of clips, titling, transitions, effects, compositing, and output. Students also learn techniques for producing professional-quality podcasts and screencasts, as well as how to utilize video and audio publishing platforms.

DMA C102 Digital Imaging

Advisory: BSOT C075, ENGL C101

36 hours lecture/54 hours laboratory. This course covers beginning through intermediate concepts in digital image capture and creation. Topics covered include photograph retouching and enhancing, original creation of composite images from photographs and artwork, drawing and painting original digital artwork, and the creation of web graphics. Students learn techniques for high quality image acquisition and how to evaluate the application of copyright law in specific scenarios.

DMA C111 Fundamentals of Web Development

Advisory: BSOT C075, ENGL C101

36 hours lecture/54 hours laboratory. This entry-level course provides students with the skills to create web pages in Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) using a text editor. This course emphasizes current web standards which include code validation, semantics, and separating content from style. Students also learn how to select a web hosting provider, purchase a domain name, and construct a web site with WordPress.

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