Item 2. Catalog Description
This certificate program provides a comprehensive understanding of the skills necessary for successful employment in the Film and Video Production industry. This program is designed to meet the needs of students interested in seeking entry-level positionsin filmmaking and video production. Additionally, students could choose to start their own business in commercial video production after the completion of the Certificate. The following is the original text of the Applied Art and Design Department catalog description:
Applied Art and Design is an academic discipline which focuses on the principles and practical applications of art, design, photography, computer graphics, imaging and animation. Study of the foundations of design, creative problem solving, portfolio development and internship experiences, all prepare students for transfer programs and career opportunities. Within the AA/AS degree or certificate options, students may concentrate in Graphic Design, Illustration, or Multimedia. Students who successfully complete the Applied Art and Design major can expect to find entry level employment in such areas as digital illustration, graphic design for print and internet, multimedia, animation, photographic retouching and pre-press operation.
During the 2016-17 academic year, the Photography Department awarded 3 Video Production and Editing Skill Certificates, and 8 students were awarded Digital Media A.A. degrees. During the 2017-18 academic year, the Applied Art and Design Department awarded 6 Video Production and Editing Skill Certificates, and 13 students were awarded Digital Media A.A. degrees.
The filmmaking courses continue to increase in enrollment. This semester all but one of the filmmaking classes were waitlisted. The waitlists had at least ten students each. The department anticipates the number of degrees and certificates awarded will only increase slightly from the current level. What will change is the actual courses the students will complete as they choose between the different degree options within Applied Art and Design.
2016-17 Academic Yr. | 2016-17 Academic Yr. | 2017-18 Academic Yr. | 2017-18 Academic Yr. | ||
---|---|---|---|---|---|
Course Department Number | Course Title | Annual # Sections | Annual Enrollment Total | Annual # Sections | AnnualEnrollment Total |
AAD 0044 | Sketching for Design | 3 | 40 | 2 | 46 |
AAD 0088 | History of Filmmaking | New Course | Projected Annual: 30 | ||
AAD 79 | Introduction to Digital Filmmaking | 6 | 132 | 10 | 157 |
THEA 0010A | Acting 1 | 11 | 240 | 9 | 232 |
AAD 82 | Intermediate Digital Filmmaking | 2 | 34 | 2 | 31 |
AAD 93 | Motion Graphics | 1 | 12 | 1 | 17 |
AAD/PHOTO 89 | Documentary Video | Not Offered | 1 | 12 |
A Certificate of Achievement in Film and Video Production will help students gain access to paid internships, and entry level production assistant positions. This Certificate can help working professional advance in their field. Additionally, ambitious students who graduate with this Certificate could choose to start their own production company. There are many paths available in film and video production.
The Film and Video Production Certificate of Achievementis being created due to the growing demand for video production and visual storytelling skill sets. This Certificate will be part of the existing Applied Art and Design Department and will be offered in addition to established Applied Art and Design Certificate of Achievements such as Graphic Design, Illustration and Digital Media. The goal of this program of study is to enable students who might currently hold a degree to update their skill sets in filmmaking and video production. In conjunction with storytelling, students will build strong technical skills, learn visual aesthetics and develop communication skills necessary to work in the film and video production industry.
The Program Student Learning Outcomes for the Applied Art & Design Department are listed below:
Applied Art & Design Department:Program Student Learning Outcomes
Design Process: Generate design solutions integrating concept, content and form, and produce a workflow consisting of the many phases of the design process.
Critical Thinking: Critique and communicate elements and principles of design as applied to contemporary and historical design.
Output: Create designs for various delivery methods such as print, web and multimedia, utilizing the appropriate formats required.
Labor Market: Prove a command of industry standard software applications in preparation for the job market in the fields of design, illustration and/or multimedia.
Legal Issues: Demonstrate knowledge of the key principles of copyright, fair use, public domain and the use of appropriated images and content in design projects.
All courses for the certificate are already being offered in Applied Art and Design except for AAD88 History of Filmmaking which is currently being reviewed by our curriculum committee. Once it passes through the curriculum committee it will be offered in the Fall of 2020. We looked at several different A.A. degrees and Certificate programs in video production and filmmaking all over the state of California. We wanted to make sure our course offerings were comprehensive, thorough and well rounded. Our curriculum is based on the feedback we received from our Advisory committee meetings as well as our research from other community colleges.
Certificate of Achievement: Film and Video Production
Course | Title | Units | Year/Semester (Y1 or S1) |
---|---|---|---|
AAD 0044 | Sketching for Design | 3 | Yr 1, Fall |
PHOT0 60A | Elementary Photography | 3 | Yr 1, Fall |
AAD 0088 | History of Filmmaking | 3 | Yr 1, Fall |
AAD 0079 | Introduction to Digital Filmmaking | 3 | Yr 1, Spring |
THEA 0010A | Acting 1 | 3 | Yr 1, Spring |
AAD 0082 | Intermediate Digital Filmmaking | 3 | Yr 2, Fall |
AAD 0093 | Introduction to Motion Graphics | 3 | Yr 2, Fall |
AAD 0089 | Documentary Filmmaking | 3 | Yr 2, Spring |
AAD 12 | Visual Communication | 3 | Yr 1, Spring |
TOTAL UNITS: | 27 |
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