The Marketing Certificate of Achievement requires the successful completion of 6 required courses (18 units) and 4 required elective courses (10 units) for a total of 28 units.
Students who complete this certificate apply introductory basic theories and concepts in marketing to all of the various fields of advanced marketing, such as social media marketing sales, and advertising. The classes that make up the certificate require students to demonstrate critical thinking skills for analyzing specific real and hypothetical marketing cases. Students also prepare, research, and write strategic business and marketing plans; additionally, the classes in the certificate require students to prepare and develop team projects and professional business demonstrations.
Upon completion of this certificate, students should be able to:
- Apply introductory business theories and concepts to researching and analyzing marketing strategies and plans.
- Research and write strategic business and marketing plans.
Students completing this certificate qualify for, but are not limited to, careers in social media marketing, traditional marketing, internet-based marketing strategies, market analysis, advertising, sales, business communications, and other areas in the fields of marketing, communications, and advertising.
|Enrollment Data||Year 1||Year 2|
|Course Dept #||Course Title||Annual Sections||Annual Enrollment Total||Annual Sections||Annual Enrollment Total|
|BUSN 024||International Business Management||1||15||1||15|
|BUSN 028||Business Law||13||455||15||480|
|BUSN 036||Strategic Management||2||30||2||30|
|BUSN 051||Introduction to Business||17||595||18||576|
|BUSN 061||Business, Government & Society||3||60||2||50|
|BUSN 062||Business Mathematics||2||40||2||20|
|BUSN 078||Business Communications||5||110||6||102|
|BUSN 006||Negotiation Principles||1||15||1||15|
|BUSN 040||Sales Strategy||1||20||1||15|
|BUSN 044||Presentaion, Powerpoint||1||15||2||20|
|BUSN 056||Marketing Principles||4||25||4||20|
|BUSN 081||Advertising Principles||1||15||1||13|
Projected Certificate Completions = 12/year
The goal of the Marketing Certificate is to provide Career Technical Education (CTE) opportunities in marketing and business in general. Emphasis in this certificate is on sales strategies, marketing in general, and advertising. Upon completion of this certificate a student should be able to understand and implement the basics of a marketing strategy. This certificate provides the opportunity to acquire skills in traditional and new media marketing, business communications, and advertising.
Upon completing this certificate potential careers exist in, but are not limited to, social media marketing, traditional marketing, internet-based marketing strategies, market analysis, advertising, sales, business communications, and other areas in the fields of marketing, communications, and advertising.
As part of its mission, West Valley College is committed to supporting students in reaching career goals. This certificate provides opportunities for entry level/emergent careers in the Bay Area that require marketing, sales, and advertising skills. In consultation with the Advisory Board, we examined past enrollment data to determine which of our previous Certificate programs were the most popular and useful for students. We also examined the most relevant and sought after skills for marketing professionals. Through our Advisory Board and from the business community we learned that there is a need for marketing/communications professionals who can understand how to effectively communicate value to potential consumers whether it be through social media, online, traditional print media, or radio/TV advertising. Thus, this Certificate addresses the inter-disciplinary skills required of new marketing professionals. Given the importance of marketing, sales, and advertising to all forms of businesses, we believed it was prudent to develop a certificate that develops those skill sets.
|Required Core Courses (15 units)||BUSN 024||International Business Management||3||Year 1, Fall|
|BUSN 036||Strategic Management||3||Year 1, Fall|
|BUSN 028||Business Law||3||Year 1, Spring|
|BUSN 051||Introduction to Business||3||Year 1, Spring|
|BUSN 061||Business, Government, and Society||3||Year 1, Spring|
|BUSN 062||Business Mathematics||3||Year 1, Spring|
|BUSN 078||Business Communication||3||Year 1, Spring|
|Required Courses (13 units)||BUSN 006||Negotiation Principles||3||Year 1, Fall|
|BUSN 040||Sales Strategy||3||Year 1, Fall|
|BUSN 044||Presentation, Powerpoint||1||Year 1, Fall|
|BUSN 056||Marketing Principles||3||Year 1, Fall|
|BUSN 081||Advertising Principles||3||Year 1, Fall |